OverviewWith the rise of powerful generative AI technologies, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as data privacy issues, misinformation, bias, and accountability.A recent MIT Technology Review study in 2023, a

Opening Remarks In today’s fast-paced business world, staying ahead of the competition is crucial. Market research has always been a core strategy for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are reshaping how companies gather, analyze, and act upon data about thei

Introduction Social media marketing has evolved dramatically in the last few years, shaped by shifts in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organization